Sunday, January 30, 2011

NewlyWish at The Wedding Party

Each year, hundreds of newly engaged women flock to The Wedding Library/Martha Stewart Weddings' Wedding Party event at the New York Palace Hotel, so, of course, my friends at NewlyWish wanted to make a splash and show off all of the fabulosity to be found through their boutique registry service. So, it was fun as always to collaborate with founder Amanda Allen to use some of the NewlyWish merchants' beautiful tabletop items to create a spectacular dinner table display. That was the easy part, though, since the challenge was how to show the diversity of merchandise that is available through NewlyWish - particularly those things that you wouldn't put on a dinner table! Luckily, inspiration from an upcoming wedding design dawned on me and I realized that we could style mini merchandise vignettes in simple white cubbies from Taylor Creative Props to give the brides a little taste of all of the many beautiful things that NewlyWish has to offer.

The look was bold and whimsical which made it pop in the busy room with many other wedding vendors on display - just what we hoped for! Once again, I am grateful that Amanda invited me to work with these beautiful items and style them into something unique and special. It was great fun to be part of their amazing success at such a prestigious event and I am already looking forward to our next project together!

The entire tabletop was inspired by these amazing black and white plates from Bobby Berk Home. They are bold and graphic and just downright fun, so I had to just go with it and make the whole table fun! Those black and white anemones, literally standing on end in a bed of hot pink roses, couldn't have been a more perfect fit for this look.

I layered a charger plate, dinner plate and salad plate to show off more of NewlyWish's merchandise, but also to have a perfect way to include the pink napkin in a way that would create contrast between the plates.

I had a really good time making these escort cards... I had that roll of cute black and white patterned ribbon in my ribbon drawer for at least two years, and was elated to finally have the perfect spot for it (shown around the centerpiece container as well). What can I say? Crafts make me giddy!

Adjacent to the dinner table display were the vignettes displaying all that NewlyWish has to offer.

Ever since my last NewlyWish styling gig, I've been obsessed with styling food, so I really wanted to make sure to show as many vignettes as possible with real food components to offer context to the merchandise.

As soon as I thought of the cubby idea, I knew that rolled towels had to be involved. Since my gym doesn't inspire me to work out, at least it inspires me to design!

All photos by Sofia Negron

I know you must be hungry to see some new wedding work on here, so sit tight... the season is upon us! Just a few more weeks til I'm in full swing and it will be weddings galore. Til then, let me know what else you'd like to hear about and see - I am always in need of some blog-writing inspiration!

1 comment:

  1. Thanks for the lovely post, Lindsay, and of course for your ongoing support of NewlyWish! We are endlessly dazzled by your creativity and ability to execute with a snap of a finger! Can't wait for the next one!