Sunday, January 30, 2011

NewlyWish at The Wedding Party

Each year, hundreds of newly engaged women flock to The Wedding Library/Martha Stewart Weddings' Wedding Party event at the New York Palace Hotel, so, of course, my friends at NewlyWish wanted to make a splash and show off all of the fabulosity to be found through their boutique registry service. So, it was fun as always to collaborate with founder Amanda Allen to use some of the NewlyWish merchants' beautiful tabletop items to create a spectacular dinner table display. That was the easy part, though, since the challenge was how to show the diversity of merchandise that is available through NewlyWish - particularly those things that you wouldn't put on a dinner table! Luckily, inspiration from an upcoming wedding design dawned on me and I realized that we could style mini merchandise vignettes in simple white cubbies from Taylor Creative Props to give the brides a little taste of all of the many beautiful things that NewlyWish has to offer.

The look was bold and whimsical which made it pop in the busy room with many other wedding vendors on display - just what we hoped for! Once again, I am grateful that Amanda invited me to work with these beautiful items and style them into something unique and special. It was great fun to be part of their amazing success at such a prestigious event and I am already looking forward to our next project together!

The entire tabletop was inspired by these amazing black and white plates from Bobby Berk Home. They are bold and graphic and just downright fun, so I had to just go with it and make the whole table fun! Those black and white anemones, literally standing on end in a bed of hot pink roses, couldn't have been a more perfect fit for this look.

I layered a charger plate, dinner plate and salad plate to show off more of NewlyWish's merchandise, but also to have a perfect way to include the pink napkin in a way that would create contrast between the plates.

I had a really good time making these escort cards... I had that roll of cute black and white patterned ribbon in my ribbon drawer for at least two years, and was elated to finally have the perfect spot for it (shown around the centerpiece container as well). What can I say? Crafts make me giddy!

Adjacent to the dinner table display were the vignettes displaying all that NewlyWish has to offer.

Ever since my last NewlyWish styling gig, I've been obsessed with styling food, so I really wanted to make sure to show as many vignettes as possible with real food components to offer context to the merchandise.

As soon as I thought of the cubby idea, I knew that rolled towels had to be involved. Since my gym doesn't inspire me to work out, at least it inspires me to design!

All photos by Sofia Negron

I know you must be hungry to see some new wedding work on here, so sit tight... the season is upon us! Just a few more weeks til I'm in full swing and it will be weddings galore. Til then, let me know what else you'd like to hear about and see - I am always in need of some blog-writing inspiration!

Thursday, January 6, 2011

A Spectacular Summer Spiderman Soiree

I almost said no when my wonderful former clients Ines and Augusto asked if I would design a Spiderman-themed birthday celebration for their 4 year old son Diego. The truth is, that beside planning relatively low-key parties for my own kids, I really don't generally work on children's parties. But, when Ines told me that she wanted something as fabulous as their wedding was 5 years ago (one of my very favorites!), I couldn't turn it down. Needless to say, I am so thrilled that I was able to reunite with this family for a beautiful, warm and absolutely adorable party. Bring on the birthdays!

Diego is a major Spiderman fan, but as you probably already know, I am not much for over-theming any sort of party (even for a 4 year old - sorry folks), so I used Spiderman as my inspiration for this laid-back, red and blue bash. I found a gem of a location in the Planting Fields Arboretum on Long Island. We used the lawn of a beautiful mansion and erected a dining tent and two small activity tents. Since it was a gorgeous August Day, guests didn't even use the mansion except for the restrooms! My favorite part of the whole design was the styled dessert and favor table, but it wouldn't be a great kids' party without the requisite bounce house, face painting, build-a-bear station, and of course, the web-slinger himself... Spidey!

Guests were welcomed to the party by a pair of skywalkers.

The sweets and favor table featured all red and blue candies and treats along with thematic toys like Spiderman bouncy balls, bubbles and custom-made pinwheels.

I used lucite trays flipped upside down as well as styrofoam boxes wrapped in white paper to give some dimension to the surface.

What could be more perfect than red velvet cupcakes?

Kids could take these gable boxes to store all of the loot they collected throughout the party.

The birthday boy undergoes his transformation with the real Spidey looking on!

Imperfections in the tent ceiling were disguised with inexpensive paper lanterns in the theme colors.

Simple summery centerpieces were perfect for a kids' party with a lot of adult guests.

All great parties have great cakes - and this one was done by Cakes by Mona.

All photos by Sharon Schuster.

This party was nothing but fun and I look forward to my next kidtastic celebration! Wonder Woman, perhaps?