Sunday, August 1, 2010

Non-floral decor

Hello, again! Yes, I am still alive and well despite my complete disappearance from the blogosphere. So sorry... hope you missed me just a little.

So, non-floral decor. What on earth does that mean and why, oh, why would a designer who focuses much of her work on weddings always be telling people it is her specialty? Well, because if I have said it once I have said it a thousand times: people put too much pressure on their flowers to create their decor! If you rely solely on flowers, your only option to make your decor more impactful is to keep making your flowers bigger and bigger and bigger. Not only does that look often become heavy and overwhelming, but it becomes expensive. And I mean EX-PEN-SIVE.

Non-floral decor refers to all of the elements that contribute to the overall design that are not flowers. This includes, but is not limited to, linens, tableware, lighting, candles, printed materials - even food. All of these items, if thought through properly, can contribute to the overall impression of your decor. Some of these things are even event necessities - so if you have to have them, why not make them work a little harder and really change the aesthetics of your celebration?

Please don't misunderstand me. I love flowers and I think they are gorgeous. I also think that EVERY social event should have at least one fresh floral element as this is what tells your guests that the decor atmosphere was made fresh for your celebration. I just don't think flowers are the end-all-and-be-all of decoration.



I came across this photo on Apartment Therapy blog and it just took my breath away. It is elegant, dramatic, unique and just simply gorgeous. It could be a table for a wedding, a new year's eve dinner, a glamorous birthday party - just about anything. Now, take a close look at the flowers. Yes, they are there - single white roses propped in small glass vases - but they are just 1% of this look. It is a big look, but with the smallest amount of fresh flowers possible. The "wow" of this is certainly the chandeliers, but what I love most is how every element on the table contributes to the overall aesthetic. Notice how the glassware mimics the shapes of the light fixtures and how the varying candleholders and candles add movement to the landscape. If you have to have glasses (which of course you do!) why not make them do double duty and contribute to your decor? That is the essence of non-floral decor - making every element share the work-load of creating gorgeousness.

Cheers,

Monday, June 28, 2010

Allison's Beautiful Birthday Bash

While I cannot disclose what birthday was celebrated at this elegant soiree (I was told that if the "number" got out, heads would roll!), I can tell you what a special, intimate evening this was for Allison, a former mother-of-the-bride (we did daughter Ashley's wedding in July 2008), and 25 of her closest friends. The private room at Del Posto was just the right setting for this multi-course meal with wine pairings as it was secluded from the bustling main dining room, but still thrived on the energy of this Mario Batali/Lydia Bastianich hotspot.





I remembered that when we designed her daughter's wedding years ago, Allison said her favorite flower was sweet pea, so it was a no-brainer to include it in the centerpieces. Completing the lovely spring mix was yellow freesia, ivory garden roses and white ranunculus.



This menu folder, along with all of the other stationery pieces, was created by Bella Figura.



At each guest's place, miniature cakes by Chocolate Blossom Cakes served as both the place card and the favor. They alternated between yellow and green with the guest's initial in the opposite color on the top of each cake.



It wouldn't be a birthday party without a cake, and there is no cake like a Sylvia Weinstock cake!

All photos by Sofia Negron

Hope you enjoy!

Thursday, June 24, 2010

Josh's Vintage Baseball Bar Mitzvah: Part Two

Tappan Hill in Tarrytown, New York was the site of this beautiful celebration. The venue is the most perfect example of the value of my Design Consulting services (if I may say so!) for two reasons: First and foremost, Tappan Hill has an exclusive list of florists with whom their clients must work. This is somewhat common with venues that do high volume or that have historic status as they tend to be more protective of their environment and want to reduce the risk of having different florists coming in every day who may not be respectful of their house rules and limitations. Therefore, I am not permitted to produce my designs in this space. I can design parties (brainpower), but I can't produce them (manpower). [For more info on the difference, click here].

Second: Tappan Hill, an Abigail Kirsch property, has amongst the most stellar event managers in the business. I have worked primarily with Kathy Policastro over the years and she manages the intricate details of every event with unparalleled precision. It is a most unusual situation in which the venue contact is as good as a great event planner, but Kathy is that good, so I feel 100% confident that the event will be as fabulous as the decor I designed and I can rest easy even if my planning team is not on-site. It may surprise you that someone who has a company which plans events would highlight an instance in which our services are not required, but, as always, I call it like I see it, and there are a few locations lurking out there at which, when there is a client who is doing a very straightforward or repeat event (second Bar Mitzvah, for example), our planning services are not required. Gasp!

So, in short, it was my job to come up with all of the creative ideas for this event and then to put them in a format that I could hand over to another florist to bring to life. That format is what I call the Style File. The Style File has every detail that is required (down to the inch) to produce the design including the floor plan, materials, flowers, art and lighting. It is my goal to make the Style File so comprehensive and specific that truly any professional can produce every part of the design just as I would if I were the producer on the job. This particular event was relatively close to home for me, so I knew the vendors and could come to the venue to oversee the production, but, the Style File is strong enough that a bride planning a destination wedding or a client based thousands of miles away could take this "book" to their local producers and make a design just as fabulous come to life!

The previous post detailed a few of the thematic elements of this party, but I also wanted to share with you the elegant, beautiful dinner tables and lounge environment we designed for Josh and his guests. Because this party was for equal parts children and adults, one of our goals was to create an environment that was equally appropriate for both. Thus, with my intention to leave the theme-y elements to the bar, the escort table and the sign-in area, I used the color, conceptual and textural elements to convey the Vintage Baseball feel.

One of the many documents from the Style File that I gave to the required production team was this illustration of my complete vision for the tablescape.



Dark wooden farm tables, walnut chairs and amber tinted glasses from Classic Party Rentals were a perfect fit for this event style. Chargers from Party Rental, Ltd. and runners from my personal collection finished off the tabletop. My flower and candle designs were produced with precision by House of Flowers, one of Tappan Hill's required vendors, and those killer wooden table numbers, like the escort cards, were designed and produced by ModernPress.





For the kids' area, I added club-style lounge pieces from Designer8 (part of Classic Party Rentals), and those cutey red ottomans are from the perennial favorite, Target. The distressed baseball lamps? eBay, of course! Oh, internet, how I love thee...


Photos by Gustavo Campos

My mission to abolish all glittered foam core from every Bar/Bat Mitzvah in America continues on... one party at a time. If you looked at these photos and thought to yourself, "this doesn't look like a Bar Mitzvah," well, then, my work here is done.

As always, I welcome your thoughts, feedback and questions, so bring it on!

Happy summer!

Monday, June 7, 2010

Josh's Vintage Baseball Bar Mitzvah: Part One

I had such a great time working on this amazing Design Consulting project. I had produced a Bar Mitzvah for this family's older son three years ago so I was already familiar with their aesthetic and the more sophisticated vibe they like, so when Josh's mom said he liked baseball, but didn't want to go "over the top," I knew just where I wanted to go with the design.

I started the Style Story by offering two different theme choices: Vintage Baseball and Pinstripe Prep. The family flipped for the Vintage Baseball concept because it encompassed all of the key baseball elements that Josh loves but without being too overt with the theme. I wanted to style the party with color and texture rather than images as is most common with Bar/Bat Mitzvah decor so I picked tones that had an antique feel and materials with a rustic finish.

I'll start with the most thematic elements. My client had a great monogram from their save the date card that they gave to me to work with. The first thing was taking the monogram and finding the "kid friendly" manifestation of it so we could print it on favors and the like. My idea was putting the monogram as the insignia on a distressed baseball cap. So, my talented illustrator Heather came up with just the right hand-drawn image.

Next, my plan for keeping the party thematic, but not too "in your face" was to theme the escort card table, the bar and the sign-in area so that we could just make the dinner tables beautiful and elegant without too much theme-y stuff. First up was finding just the right vintage baseball imagery to use as a jumping off point for these areas. One of my great design assistants, Amanda, found a photo of an old-fashioned baseball scoreboard and immediately all of the pieces of the puzzle fell into place in my head. The icing on the cake was my discovery of brilliant stationery designer Carolina Della Valle of ModernPress's collection of wood escort cards, menus and table numbers.

This is the image that originated the idea, followed by my translation.




And.... the real thing.

For the sign-in area, I couldn't stop thinking about the Hall of Fame in Cooperstown. It took me a while to put all of the elements in place, but once I found these Hall of Fame World Series plaques at a good price online, my vision finally worked itself out. The production team was not too happy about the wood paneling, but it had to be done! Guests signed the copper plaque featuring the Bar Mitvah boy, giving him a keepsake he'll actually want to keep.



The bar came together when I saw an image of a baseball dugout in which the batting helmets were stored in wooden cubbies while the players were in the field. I became obsessed with this image for some strange reason and couldn't sleep until I figured out what to do with it. Building this cubbie contraption onsite was no party, but the end result was exactly how I imagined it.




All event photos by Gustavo Campos

These thematic elements set the tone for the party without hitting guests over the head with BASEBALL!!! and JOSH!!! AHHH!!! Stay tuned for more images from this amazing celebration and see how the dining environment turned out.

Monday, May 31, 2010

Inspired by: Unlikely pairs

This post is a journey... and a meandering one at that... I hope you'll bear with me! Here we go.

It started when I was driving to work a week or two ago and heard my local station's debut of the new Katy Perry song "California Gurlz." I thought I heard the DJ say that it was with Snoop Dog, but that made no sense to me, so I decided I needed to get my hearing checked and mentally moved on. Then, the boppy, cutesy song began and I thought to myself... "this is so Katy Perry" as I did the little car-dancing thing that you do when you are buckled-up for safety. About two thirds of the way through I hear a male voice begin to rap. Could it really be Snoop Dog? Huh? (By the way, when I started writing this blog, if you had told me that Snoop Dog would ever appear, I would have laughed you right out of town!). How on earth do Katy Perry and Snoop Dog even decide to work together? Who came up with that? And how on earth does it totally work?

In the meantime, I had been carrying around the New York Magazine Home Design issue in my purse for a week because I had intended to blog about the amazing Neo-Country piece that got my creative juices flowing. Not only was I in love with the clean, mid-Century Modern room that perfectly integrated hand-made wooden pieces that were rustic-inspired but with modern finishes, but the "Neo Classics" spread in which the classic shapes of farm tables and Baroque frames are made of unexpectedly modern materials such as glass and plastic had me itching to completed redecorate my house. NY Mag said it so perfectly... it is the "new old." And it works.



Rustic materials are the highlight of this room, which does not feel at all rustic.


As much as I love the shape of the classic farm table, it would have no place with my more contemporary home aesthetic. The glass re-imagining of it is both modern and classic at once giving it new life.


Bright colors free these frames from their traditional roots while the shape pays homage to a classic style.

Why do these unlikely matches come together to create a whole that is superior to the sum of its parts? The best way I can explain it is to compare it to baking... have you ever wondered why recipes for cookies, cakes and pies call for at least one big, heaping teaspoon of salt? The salt brings out the sweetness in the other ingredients and heightens the strengths of their flavors.

It is easy to group things together which are the same - we are taught to do that basically from birth. And I distinctly remember learning what the word "clash" meant when a classmate teased another friend about wearing a pink shirt with red pants. But the thing is that when you limit yourself to only combining things that have elements of sameness or that organically "go together," you run out of options pretty quickly.

This applies not only to decor but to the other most important components of any event: music and food. A music trend that is beginning to run its course is classical string instruments playing contemporary music for a wedding ceremony... an unlikely match of modern melody and classic instrument makes an impact far greater than the music "expected" to emanate from a violin. And, if you watch Top Chef (or any cooking show) you know that you can't win unless you know how to put bacon in a dessert! Seriously. Bacon. In. Dessert.

The truth is that if you can finish the sentence without all of the words, the sentence doesn't even need to be said aloud. But, when the end of the story takes you to a place you never expected, you are riveted, and the story settles into your mind.

Why, oh, why have I told you all of this? Because I spend my days trying to create decor that sticks with you. More than just beautiful, I am after a look that is memorable. Does it always have to be accomplished with an unusual pairing? Certainly not. But it must be well-enough thought out that the choices appear to be conscious since I believe that something with that amount of power will find its way into the consciousness of another. Just like how Snoop meandered his way into my mind and into my blog.

Inspiration is everywhere.

Sunday, May 23, 2010

From the Vault: Adam's Bar Mitzvah


As I am putting the finishing touches on a Bar Mitzvah for next weekend, I was thinking about one of my very favorite Bar Mitzvah design projects from a number of years ago. Adam's celebration was at the legendary Tavern on the Green, which closed at the end of 2009, and while it was a phenomenal place for any celebration, it was not without it's share of serious design challenges... particularly when the Bar Mitzvah boy wants a Homer Simpson theme!


Whimsical escort table was placed outside the ballroom on the patio where cocktails took place. The colorful flower balls and wheatgrass hinted at the decor to come.

Tavern's decor was colorful and busy and just plain over the top - that's what made it famous. But, unless you intended to do something pretty simple there, it is quite a challenge to "blend," shall we say. In addition, most of the rooms had to be joined to one another, thus achieving an ideal layout was tricky. So, I had my work cut out for me. Not to mention... HOMER!!

If you've been reading for a while, you know how I feel about foam core centerpieces, so I wanted to come up with something that conveyed the theme clearly, but wasn't quite as overt as literally cutting Homer out of foam would be. I wanted it to be whimsical and fun, but still appropriate for adults since they made up more than half of the guest list. So, in one of my "wouldn't it be cool if..." rants, I thought it would definitely be cool to cut the characters out of colored acrylic. Their shapes are so recognizable that even without details it would be easy to identify the Simpson family and the acrylic would work with the best asset of the room - floor to ceiling windows - and allow light to pass through.



When I use so many bright colors, I like to do what I call "color blocking" so that tables are zoned mono-chromatically. This allows me to use a lot of color without making the room look too busy. For this party I used all of the graphic cartoon colors for the linens and the flowers and then kept the "Simpson Blue" reserved for the acrylic pieces.



The only place where foam core was a must was for the bar. We wanted to pay homage to Homer's favorite hang-out, so there was no way to go except to build a Moe's Tavern facade for Tavern's existing bar. Guests got drinks in glass beer mugs with a custom-made "Adam and Homer" logo (Adam's face was Simpson-ized!) and faux "Duff" cans were part of the display.



Because it is really not a party without a cool cake, the talented Cynthia Peithman of Cakeline designed this tiered confection featuring all of Homer's signature favorites... bowling balls, remote controls, Duff beer and, of course, donuts!


All photos by Lotus Photographers

Having never really been much of a Simpson's fan, I had to do some serious homework for this party... calls to old college friends and friends-of-friends helped quite a bit as did hours of tireless internet searches on everything Homer. You never know what sorts of interesting things you'll learn in this line of work...

Have a great week!

Monday, May 10, 2010

Drumroll please... Photo Shoot Challenge Winner!

First of all, I am so sorry for posting this several days late... there just have not been enough hours in the day to write this post! Bad, bad, bad....

But, in other news, we have a winner!

Congratulations to Ellie who submitted the best photo for the Photo Shoot Challenge! This photograph will be the inspiration for my upcoming photoshoot and Ellie will have the opportunity to participate as well as receive some great goodies from our sponsors. Ellie: we'll be in touch soon with deets... and thanks for the inspiration. I already have a ton ideas brewing so I can't wait to get started.

Thank you so much to all those who submitted fantastic interior photos. I am honored that you read and follow our work and I look forward to your continued participation in what I hope will become an even more interactive environment.

Here is what Ellie said about her favorite home interior that she found on HGTV: "I love the below design because it's romantic and soft. The curves on the bed frame and flowers on the wallpaper, the shabby chic nightstands make my heart melt. I also love the different shades of purple with subtle hints of green. This entire screams romantic, cheerful and somewhere I want to be." Ellie - you've got my number - I love this room too!



What do you think? Let me know if there are any elements from this room that you'd like to see in our photo shoot... maybe they'll appear!