Wednesday, November 7, 2012

Checkerboard Fusion Album: Inspired by Invitations, Part 1

I was endlessly honored when I was approached by national invitation and stationery company Checkerboard, Ltd. to collaborate with them on their newest collection of invitations and their newest innovation to accompany them.  The Fusion Album by Checkerboard is not only filled with beautiful wedding invitations but also what they call "Event Adjacencies" - items that accompany an invitation suite to carry the look of the invitation into the event itself.  This is, as Checkerboard says, is "The Future of Inviting."

It was so exciting to be a part of the creative process with the Checkerboard design and marketing teams, giving them insight into what my clients look for when creating the designs for their events, what types of products are absent from the "adjacency" market and how an invitation can become true inspiration for an entire event. I loved learning from their teams about the development process of an invitation suite and watching this album be built from the ground up... and then watching it launch into the hands of stationery dealers around the world at the National Stationery Show!

As a way to show stationery dealers and customers how the adjacencies worked to created a holistic event concept, my team and I produced a HUGE multi-day photoshoot at the Checkerboard headquarters in West Boylston, Massachusetts. Along with the Checkerboard team, we selected five invitation suites to use as inspiration for a wedding look.  Here's our first look... others to follow in coming posts!

The "Vast" invitation ensemble was our inspiration.

And this was the look we created!
 Printed tote bags with personalized hang tags are one of the Checkerboard adjacencies available.  Perfect for hotel welcome gifts or bridesmaids' thank yous. 

 Layered navy patterned plates were provided by Mikasa. Wave place cards and monogrammed favor boxes are featured - both available from the Fusion collection.

 Silk runners from Party Rental Ltd. ran crossways on the table adding contrast between the white linen and white napkin.  Personalized coordinating menus just lay simply on the plate.

Bright yellow spring flowers added a contrast color to the palette. We detailed the vases, candles and chairs with navy and white striped ribbon from our last nautical-inspired event!

A little tip on using your invitation for inspiration... you don't have to match everything to the invitation in order to build a design around it.  Allow yourself the freedom to add new pops of color (in this case, the yellow flowers) or other graphic elements (the wave on the placecards or the polka dots on the plate) to add depth and interest. Give your design a little room to grow and you'll be amazed!

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